Yaser Al-Dhabyani is a distinguished Yemeni scholar and lecturer at the School of Business and Economics at Vrije Universiteit Amsterdam. With a strong academic background and expertise in Marketing and data analytics research and teaching, he brings valuable insights to the field. Dr. Al-Dhabyani obtained his Doctorate of Philosophy (Ph.D.) from Anadolu University in Eskişehir, Turkey. Prior to his current position, he served as a University Lecturer at the University of Science and Technology in Sana'a, Yemen. Committed to making a positive impact on society, he actively engages in volunteering work and serves as a Board Member of the Menara Foundation. Dr. Al-Dhabyani has collaborated with various organisations in the Netherlands, Turkey, and Yemen, participating in social events and contributing to community development.